The heart of minimalism

Minimalism removes the meaningless to make room for the meaningful.

– Jacob Jolibois

What does this mean for a web/mobile app? For a website?

I’d argue that a site or app isn’t “minimalist” or “simple”¬†merely because it’s all white. Or just doesn’t have a lot of things on it*. Perhaps something is simple simply because it is continually and consistently meaningful; devoid of additional fluff.

It has exactly what it needs, and that’s all. And what it needs is meaningful. Important.

Another quotation to ponder, by the esteemed Fred Rogers:

Life is deep and simple, and what our society gives us is shallow and complicated.


* I’ve heard these two examples listening to people describe a “simple” application

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