Customer expectations are increasing for enterprise computing experiences to be at par with their fluid and friendly Facebook-like world. This pressure didn’t exist before because people weren’t using computers as much as they are now. Enterprise computing companies didn’t need to invest the extra money required to make their user experiences less painful — so… Continue reading Customer expectations changing the enterprise
When clear design objectives are articulated into values and characteristics of the product then all teams who collaborate around design have mindshare. Discussions cut incisively to the core of design challenges and get solved much faster without the drag of a struggle. As silos dissolve, design velocity and capacity invariably increase in the same way… Continue reading When vision and values lead to velocity and capacity
The quality control (QC) process of inspecting a shirt has one main function. It ensures that the shirt was constructed according to the specifications of the shirt designer. Does the shirt have two equal sleeves? Yes, it does. Are the buttons sewed on firmly? Yes, quite firm. Are there holes for the collar-stays? Yes, there… Continue reading Sellable Shirts
Whose throne is the driver’s seat of the Ford Mustang? Who feels the grip and glide of the steering wheel? Who moves with the pull of a sharp turn? Who commands the windshield wiper intervals during the sputtering rain? Who wields the OXO whisk? Who clutches the soft, rigid handle? Whose wrists sweep into each… Continue reading Who Owns the Product Experience?