The average ratio of designers to engineers within a company will be something more like 1:4 rather than 1:8 or 1:10 as forward-looking design becomes more critical and teams require greater multidisciplinary and specialized skills.
The Future of Design in Technology
Julie Zhuo, Medium, May 12, 2015
Calhoun’s mandate to the All Star team was simple: Assume we don’t know our customers as well as we think we do — get to know them better. Copcutt did so by playing roadie to his son’s London-based rock band, Zoax. He spent weeks at a time tagging along as they played beside bands with names like the Howling, Axewound, and the Cancer Bats, asking everyone who’d talk to him what they wanted from a pair of Chucks.
John Brownlee, Fast Company, September 2015 issue
Using an interface or acting out a flow that you have designed can be a little bit like playing hide-and-seek with yourself. Your inability to fail at using the design might not hold much relationship to the quality of the design itself. Get your design into someone else’s hands early on to help keep your thinking divergent and honest.
The Distinction Between Designing for Enterprise vs Consumer Customers
Daniel Kerris, Medium – Designing Atlassian, 2015-07-13
The more time West Elm employees spend with a customer, the more chances they’ll have to pitch additional products and establish what every lifestyle brand covets: an emotional connection.
Why West Elm Wants to Be Your Handyman
Kyle Stock, Bloomberg Business, 2015-06-11